WELCOME TO OUR
Cake Circle
Reignite Your Fire. Remember Why You Started.
We are a boundary-pushing collective of cake artists reclaiming our voices, our joy, and our creative power, together.
Cake is your art form, your language, your way of marking the sacred moments in life...
... but lately, you’ve felt disconnected, disenchanted, or just tired out.
Cake Circle is here to help you fall in love with your work again.
We believe cake is a radical medium. It is impermanent, sensual, and emotional. It is celebration in physical form. And you, as a cake maker, are an artist.
If you feel like your creative spark has dimmed under the pressure of algorithms, client demands, or the everyday grind of running a business solo… Cake Circle was built for you.
BECOME A FOUNDING MEMBERLET'S BE REAL:
It's Never "Just Cake"
It's our art. Our survival. Cake is soul work.
And it's hard. So hard. Staying inspired in this mile-a-minute industry is no small feat.
You’re juggling marketing, pricing, DM inquiries, underpaid gigs, social media pressure, and maybe a family or other dependents on top of it. And somewhere along the way, the thing that was supposed to be your dream job has started to feel like just another job.
We created Cake Circle because we know what it’s like to lose the magic, and how totally revolutionary it is to get it back.
 In our Circle, you will:
- Rediscover your creative voice and artistic identity
- Feel inspired by your work again
- Build a business that sustains you emotionally, creatively, and financially
- Be deeply supported by an eclectic community of weird and wild cake artists like you
It Really Is Possible to Enjoy Your Life as a Cake Maker Again
You deserve to fall back in love with your creative voice and your cake business.
JOIN US IN THE CIRCLEINTRODUCING:
The Cake Circle Community
This isn’t more content, and it’s not more technique. This is bigger. This is community and creative sustenance.
Our goal is to take you from drained, frazzled, or completely burnt out (because we’ve all been there) to excited, energized, and flourishing in both the creative and more mundane aspects of running, starting, or dreaming up your cake business.
As a member, you get access to:
- Monthly Design Prompts – Choose your own interpretation path (sketch, write, bake, decorate, reflect) as we explore a new theme each month.
- Weekly CakePlay Workshops – Creative convos, deep dives into cake-as-art, and community discussion.
- Workshops on Business, Visibility, & Voice – Taught by Jasmine, Azara, and surprise guest artists, these live classes nourish both your craft and your career.
- Weekly CakePlay Workbook Chapters – A growing creative workbook designed to deepen your thinking and stretch your imagination.
- Co-Caking Hours – Virtual coworking sessions where we show up, set aside sacred time to make stuff, and feel connected while doing it.
- A Supportive Collective of Peers – Real talk, thoughtful dialogue, and feedback from people who get it because they’re on the same same journey as you. We accept members of all different experience levels, aesthetic preferences, and business stages for a mix of perspectives and plenty of cross-pollination!
- Optional Small Group Cake Circles – Members get priority access to Jasmine and Azara’s more intimate Cake Circles for deeper professional growth, marketing support, and business transformation.
We are packing as much fun, love, and inspiration into this experience as possible. Our vision is to create exactly the kind of community that we would want to join, and we've got very high standards.
So, Who Are We?
We are Azara and Jasmine, two cake makers with decades of experience, super boundary-pushing decorating styles (in pretty different directions, too!), and a shared interest in spreading our love of cake as far and wide as possible.
Having both spent significant periods of time feeling completely isolated and unsupported as we pursued our passion for cake, we both found ourselves wishing that there was somewhere to go where we could ask questions, share our new innovations, get inspired, vent, and celebrate wins with other cake people who just get it.
On separate coasts but with the same vision, we both started ideating. When the stars aligned, we connected and immediately realized we had both been building towards the same dream. We joined our two sets of very different skills together to bring to life something even more ambitious, more supportive, and more inspiring than either of us could have managed on our own.
We are so pleased to introduce ourselves, and extend an invitation to you to join us in our Cake Circle.
MEET CAKE FANATIC & VISIBILITY EXPERT
Azara Krovatin
Former Head of Cake at Craftsy (and responsible for designing 90% of the cake courses in the catalogue), Azara has spent nearly 15 years designing transformative online learning experiences and guiding cake artists and creative entrepreneurs to success—generating over $40M in client revenue along the way. She’s behind some of the most recognizable course launches in the cake world, and she also accidentally started the fault line cake trend, iykyk. She specializes in "Interior Decorating."
MEET AWARD-WINNING CAKE ARTIST
Jasmine de Lung
Jasmine started her one-woman cake clubhouse called Jasmine Rae Cakes in 2006, navigating burnout and boredom before finding her way to lasting creative freedom through Somatic Psychology, ancestral wisdom, and boundary-pushing cake techniques.
Globally recognized for revolutionizing the concept of what cake can be, she now teaches internationally and helps artists reconnect with inspiration, clarity, and voice.
Together, we’re obsessed with cake as an expressive medium and committed to nurturing a thriving creative space that supports cake artists like you and births endlessly beautiful, weird, and wild cake art into the world.
To be completely honest, we built Cake Circle for ourselves. But it's not complete without you.
JOIN US IN THE CAKE CIRCLEWhat is a Cake Circle, exactly?
How much does it cost?
Do I have to be an experienced cake decorator to join?
What kinds of things happen inside the membership?
Is this basically a Facebook group?
What if I can’t attend all the live events?
Can I cancel anytime?
What if I want more personalized support?
What if I’m shy / burned out / skeptical?
I have a different question.
This space didn’t exist yet… so we made it.
We were craving somewhere to feel energized, an inspired, an oasis for people who see the beauty of gathering around cake. Someplace a little strange, and a little sacred.
So here it is.
And now, we’re inviting you in.
When your creative fire is fed, and your business supports your art instead of stifling it, and you’re not doing this alone anymore, that’s when the magic begins to flow.
Welcome to our Cake Circle. Let’s make your work feel like play.
YES, I WANT IN!