TRANSFORMING THE CAKE INDUSTRY
:
TRANSFORMING PUBLIC PERCEPTION OF CAKE
Cake Circle is:
A vibrant space for cake makers who want to develop themselves professionally and help the cake industry mature
Cake Circle is:
A safe place for play, taking risks, making mistakes, and connecting with joy
Cake Circle is:
An inspiring place to hone your creative voice, and apply practical systems that reinforce your personal and professional health
Cake Circle is:
Your co-workers...from all around the world.
"What cake lacks in permanence...
it makes up for in meaning"
Never spam. Delicious cake content only!
CAKE CIRCLE HAS 3 PARTS:
COMMUNITY
Weekly Events are online gatherings that include in-depth learning, design exploration and sketch practice, guest interviews, and of course time to kvetch and connect.
Our chat board is called The Conversation, and it is always available for sharing and connecting.
$33/month
PROFESSIONAL ACTIVISM
Cake Circle is something of a Trade Coalition for cake makers around the world. We create and distribute initiatives that help structure the industry for the betterment of all professional cake makers, and help improve how the public values our work.
FREE
CONSULTATION
For members seeking deeper support, Cake Circle co-founders Jasmine and Azara offer small group consultation Circles, or 1:1 consulting. Topics can include anything from creative voice development, personalized business structure, marketing, and technique demos.
$200/month
COMMUNITY
Our weekly flow is designed to accommodate a typical cake-maker's work schedule
CAKE CLUB (12p - 1p)
Talking ourselves silly about our days making cakes, running businesses, and balancing our lives
COALITION CAFE (1p - 2p)
Activism in practical form. Creating initiatives that are distributed industry-wide, transforming our industry from within, to ultimately transform our clients' perception and value of the cakes we create.
CAKE STUDY (12p - 1p)
Education and workshopping the elements of designing, sketching, and creative voice exploration. This is a time we hone our unique lenses through the reflections of both anthropological history and the varied perspectives of each other.
LAYERED CONVERSATIONS (1p - 2p)
Immersive interviews of industry leaders and cake makers at any stage of their journey. When we bring attention to each other with such focus, we dignify every part of the development process.
ROTATING SPECIAL EVENTS
Could be Live Q&As, Hot Seat Consulting, Inspiration Prompts, and more...
CO-CAKING HOURS
Pop open your laptop and work your craziest busy day alongside other cake makers, bustling in their kitchens too
THE CONVERSATION
This is the message board, that is available any time of day, to connect, learn about each other, our art, and our businesses.
CONSULTATION
For more in-depth support, we offer small group consultation that allows us to put our eyes on your specific business and creative process.
We draw on backgrounds in Fine Art, Psychology, social sciences, marketing, instructional design, and a combined forty years of making boundary-obliterating cake art in order to provide comprehensive support to cake artists groping for authentic expression in an increasingly plastic cultural landscape. We will continue to foster creative growth and economic health in our beloved cake community until every cake maker can share their work viably and confidently.
We each have different areas of focus and structures for our Circles, so check out the details below.
Jasmine's Circle
Ongoing intimate consultation groups of up to 4 cake artists, where you’ll receive substantive, highly personalized support with:
- Business structure and strategy
- Client relationships + pricing
- Claiming your creative voice
- Burnout and overwhelm
- Expanding your artistic identity
- Creating in context
Azara's Circle
Azara's marketing-focused Cake Circles are 8‑week, small‑group visibility intensives for cake artists who don't want to chase trends to become visible online. You'll finish with:
- A clearer creative voice online
- Marketing systems that don’t eat your entire life
- A social presence that actually reflects your work and values
- Sustainably-integrated daily visibility actions
“I'm grateful for the gift you've given me this year. You must recognize that your teachings for that brief period that I was working through a project went far beyond cake decorating. You offered connection, inspiration, and encouragement. I kid you not that I cancelled my own therapy sessions after recognizing how much more I got from our brief interaction to find comfort, meaningful engagement, and peace in other aspects of my life and recognizing what works for me to find those critical things.”
-Victoria D.
We believe...
CAKE MAKERS ARE ESSENTIAL
We believe cake is a radical medium.
It is impermanent, sensory, emotional.
It is celebration in physical form
It defines human culture across the globe.
And you?
You’re an artist.
You may be unique, but you're not alone.
The Cake Circle Community is a neighborhood;
We gather to create practical outcomes;
We gather to tap into our creative voices;
We gather to nurture our businesses,
together.
CAKE CIRCLE IS ACTUALLY YOU
Cake Circle is made up of individuals who want to connect with curiosity and play while also building resilient and satisfying cake businesses.
Cake is a vital and distinctive art form, a full-sensory experience that communicates cultural attunement and creates core memories in kitchens, at dining tables, and in celebration spaces worldwide.
WE SUPPORT THE MAKERS WHO DO THIS IMPORTANT WORK. THAT MEANS YOU!
JOIN CAKE CIRCLE
