CAKE CIRCLE
Dignity & Support for a Deserving Industry
Cake Circle is a global advocacy group building the first and only organized support infrastructure for the cake industry.
VISIT OUR GOFUNDME PAGEWhy Support the Cake Profession?
- Cake is an industry of entrepreneurs with no institutional infrastructure
- Cake is an industry born from domestic labor
- Cake is a profession accessible to underserved populations
- Cake is the archetypal symbol of human gathering
- Cake represents real life community, joy, and human culture
- 91% of cake makers are women*Â Â
- Average cake maker earns just above the poverty line*
- Cake is a distinctively demanding profession requiring artistry, hard work, and entrepreneurship
- Folks in abundantly resourced industries can help underserved industriesÂ
*Source: Zippia cake decorator demographics
How Cake Circle Helps
- 6-7x weekly community eventsÂ
- Peer-to-peer support
- Expert coaching
- Art/Culture/Business educationÂ
- Free business tools for all cake makers
- Empowers cake makers with language and positioning
- Educates the public about the special nature of cakes in cultureÂ
- Fortifies a craft-based profession against the impact of AI
- Co-authors the vision for the future of a timeless art form
How We Use Donated Funds
Cake Circle is a labor of love.
We are a small team of two working moms volunteering our time to schedule and deliver our weekly programming, support members, run social media campaigns, and push forward both internal and community-based initiatives.
We keep our membership fees intentionally low ($33/month) to make this critical support as accessible as possible. Membership revenue currently covers the cost of platform and tools, and little more.
Your donation will fund:
- (30%) Event scheduling, preparation, hosting, and post-event resources (we run between five and seven events per week)
- (30%) Visibility, outreach, and public education efforts
- (20%) Free tool development and public tool launch events
- (10%) Business operations costs (e.g. ongoing bookkeeping service, recovery of initial personal startup cost investments)
- (0%) Tech stack (this cost is covered by membership fees)
What Do Our Members Say?
Tiffany Rosales
Commonwealth Cake Co.
"So the cake industry is... one of those industries where you don't have to have any type of training to enter. There's not a college for it or a certification. So people at all different levels and points in their life can basically start a cake business. But not everybody also has that background of, how do I successfully run a sustainable business?"
Bria Helgerson
Flourish Cake Design
"So it was really truly a breath of fresh air and it could not have come at a better time. And I've always been of the opinion that the better we do [individually], the better we all do as an industry... I always try to value community over competition, even though it's so, so hard in today's economy, and especially as a small business. Cake Circle has really provided that community, though."
Larissa Neto
Bakey Bakes
"[Cake Circle]Â is a whole community of people who are as interested in activism within our industry as much as I am.
"I just hope that it keeps on going, because it really gave me some extra fuel...
"Community is necessary, more now than ever."
Marion Attal
Mamie Brougitte Cakes
"It's a difficult industry to be in... It feels very isolating because you're really creating all the work on your own.
"I've only been part of [Cake Circle] for, I think, two months now, but it's already making positive changes to my business."
Blayre Wright
Flouretta Sweet
"It was an immediate yes for me.
"I just knew... that this was going to be different from the other cake groups that I had been a part of.
"Just from looking at... how intentional everything was, I had a feeling that this was going to be something extra special, and that has carried through."
Meet Co-Founder Jasmine Rae
I fell in love with cakes years after I started making them professionally.Â
Jumping between art and science until they blurred into one has been the vibration of my entire professional life. And somehow, for over 20 years, I've stayed true to the fine art of cake-making, even while earning a Master's in Somatic Psychology, practicing as a Psychotherapist, and raising a child.Â
My 20 years in the studio has been about innovation, cultivating my artist's perspective, and bringing unusual edible materials to the cake world.
IÂ teach internationally to make this world feel a little more real and accessible, and I'm on a bender to help humans stay embodied and healthy in the sensory world.
Meet Co-Founder Azara Krovatin
I started decorating cakes at 13 years old and never stopped... but I did take a long, strategic detour through tech.
I was hired in 2013 as Acquisitions Lead for the Cake category at Craftsy, where I built what has become one of the most influential online cake education catalogs in the world.
I partnered with legends of the cake world, launching 100+ courses with 80+ cake artists and learning what makes creative work translate online. I also got to know some wonderful people who described the ins and outs of their industry: the challenges, the beauty, the exhaustion, the complexity.
My passion for supporting the cake industry comes from these wonderful relationships and the early insights I gleaned about the oftentimes hard realities of the trade.Â
My personal mission is to open the public's eyes to the beauty and depth of cake art, bringing recognition and dignity to the people I admire most.
What We Do in the Cake Circle Community
Being effective in our mission means taking direct action.
And because we work better and move faster together, community is where we get things done.
Our weekly lineup of virtual events is the pulse of our community. We time our events to support the unique workweek of the cake industry (Thursday–Sunday being the busiest days) to ensure maximum opportunity to participate.
Our events support Cake Circle's Three Pillars of Action:
- Community-Building (Cake Club; Co-Caking Hours)
- Industry Support & Maturation (Coalition Cafe; Layered Conversations; Special Events)
- Deepening Appreciation for the Cultural Significance of Cake (Cake Study)
Learn more about our weekly events below.
OUR EVENTS
CAKE CLUB (Mondays 12pm–1pm ET)
COALITION CAFE (Mondays 1pm–2pm ET)
CAKE STUDY (Tuesdays 12pm–1pm ET)
LAYERED CONVERSATIONS (Tuesdays 1pm–2pm ET)
SPECIAL EVENTS (Wednesdays 12pm–1pm ET)
CO-CAKING HOURS (Fridays 10am–1pm ET)
OURÂ TOOLS
Our mission is to transform the cake industry, and we can't do that without the right tools. A well-known public resource for tool-based support does not exist yet, so we are building it, piece by piece, as a community.
Eventually, these tools will be organized into a Framework that creates holistic business support to cake makers from the planning stage through opening their doors, stabilizing, and flourishing—all available for free in the interest of maturing our industry.
JOIN OUR CIRCLE
Cake makers work a demanding job that supports gathering and celebration in our local communities.
These skilled makers, small business owners, caregivers, and stewards of a culturally significant domestic art deserve the dignity of industry coordination and support.
Your generous donation helps us fulfill our mission of guiding the cake industry into maturity.
Thank you for your support.
