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Fingers in the batter...

Apr 15, 2026
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Now that it's been a few weeks since we launched Cake Circle, we are noticing that this community is shaping our original ideas in more exciting ways than we thought possible.

It's becoming clear that our work as a global cake community will be to transform the industry; and that by transforming the industry, we will collectively transform public perception of cake. 

We plan to tranform the industry? Sounds lofty. 

It IS lofty.

But we're going to do it, because you're helping... and we're operating on your schedule.

What Are We Doing Together? 

  • Cake Club (Mondays at 12pm ET): sharing personal experience, industry perspectives, complaints, and successes. These connections affirm and inspire in an otherwise lonely industry, while also surfacing material that needs to be addressed to improve the industry.
  • Coalition Cafe (Mondays at 1pm ET): The activism arm of Cake Circle workshops the free tools that are then shared rampantly throughout the industry. These tools aim to support each professional in their work, and to unite us in integrous practices
  • Cake Study (Tuesdays at 12pm ET): helps industry professionals uplevel their work through boundary-pushing academic study of cake history and design with sketching exercises.
  • Layered Conversations (Tuesdays at 1pm ET): Interviews/Conversations with cake makers with all types of experience, influence, and perspectives.
  • Co-Caking Hours (Fridays 10am-1pm ET): Just pop open your device and work alongside others with their fingers in the batter.
  • and other Special Events that further creativity, healthy professionalism (ooh, what do we mean by that??), and industry critique. 

 

We expect some immediate changes, and we expect some changes to take years... but changes will come, one conversation at a time, alongside the free tools we'll be distributing throughout the broader cake community.

 

TRANSFORMATION we expect to see — INSIDE the INDUSTRY:

  • Confidence in personal expertise among cake professionals
  • More sustainable business practices
  • Clarity of creative voices
  • Artistic integrity as cake makers recognize themselves as artists
  • Confidence in pricing in cake businesses
  • Embodied expertise

 

TRANSFORMATION we expect to see — in the EYES OF THE PUBLIC:

  • Cake represented as a finer art form in mass media (not just social media)
  • Cake, as a fine art medium, embraced more and more by the Art world
  • Cake recognized for its distinctive place in society
  • Cake recognized for it's complex and multi-layered craftsmanship 

 

And what else?? What else do you think we need to develop to help mature this industry?

We'd love for you to be part of the conversation. Come to learn and help develop initiatives; come to support and to be supported.

 

Join for $33/month or get 1 month free on the 6-month membership with code FIRSTSLICE.

JOIN THE COMMUNITY 

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